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ArticleIntermediate

The chicken-and-egg playbook every marketplace founder reuses

The five proven shapes for kickstarting marketplace liquidity from zero supply and zero demand — pick by what you have.

Marketing & Sales71w ago

Template

A concrete walkthrough for setting your first SaaS price: the 5-question customer interview, the 3-tier shape, and the price ladder that gets to a sustainable number in 90 minutes.

Resources

The chicken-and-egg playbook every marketplace founder reuses

Pricing your first SaaS tier — the 90-minute exercise

The First 100 Customers Playbook

Product Velocity Without Breaking Things