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Back to marketplace

Marketplace · Accounting

Accounting

Cleanest UI doesn't matter; what your accountant uses does. Pick what fits your country and current scale.

Editorial picks; no paid placement.

Who this is for

Founders setting up an accounting stack or replacing one that doesn't fit anymore.

The tools

Xero

Free plan: No · From $15/mo

Best for: Most UK / EU / AU / NZ startups

Stage fit: First customers onwards

Affiliate relationship: No

QuickBooks Online

Free plan: No · From $30/mo

Best for: Most US startups

Stage fit: First customers onwards

Affiliate relationship: No

Pilot

Free plan: No · From $499/mo

Best for: US founders outsourcing books

Stage fit: Growth

Affiliate relationship: No

Wave

Free plan: Yes · From Free

Best for: Pre-revenue / very small

Stage fit: Idea / MVP

Affiliate relationship: No

Editorial independence: Some marketplace links may be affiliate links. Editorial placement is not determined by commission. See our affiliate disclosure.

Deeper comparison

Editorial pick guide

Best Accounting Software for Startups

Honest comparison of accounting software for early-stage startups — Xero, QuickBooks, Pilot, Bench, FreeAgent — and when each makes sense.

Read the comparison

Related hub

Founder hub

Startup Finance Fundamentals

The minimum finance every founder needs to know: runway, burn, gross margin, LTV:CAC, pricing, and the calculators to compute them.

Open hub

Other marketplace categories

AI Tools

Solo founders and small teams looking for AI leverage without subscribing to twelve tools.

CRM

Founders running founder-led sales for their first 10-500 customers.

Project Management

Teams of 2+ trying to coordinate work without losing it.

Legal / Admin

Founders setting up their first company structure or stitching together contractor agreements.

Design

Founders designing their own product, website, or marketing assets.

Hosting

Founders shipping a web product.