Founder Hubs
Every topic, mapped.
Each hub bundles a guide, the tools you'll use, the templates you'll copy, the resources to read, and the next step. Pick where you are.
By topic
Getting Started
How to Start a Business
A practical, operator-grade guide to starting a business in 2026 — idea selection, validation, first customers, legal setup, cash flow, and the tools to use today.
Getting Started
Business Idea Validation
A direct guide to validating a business idea before you build. Interviews, smoke tests, concierge MVPs, pre-orders, and the evidence hierarchy.
Growth
Your First 100 Customers
A practical, operator-grade playbook for getting from zero to your first 100 paying customers — without ad spend, without a network, without luck.
Finance
Startup Finance Fundamentals
The minimum finance every founder needs to know: runway, burn, gross margin, LTV:CAC, pricing, and the calculators to compute them.
Fundraising
Startup Fundraising
An operator's guide to fundraising — pre-seed, seed, and Series A milestones, deck structure, process, and the calculators you need.
Legal
Startup Legal Setup
Educational orientation to the legal stack first-time founders actually need — entity, founder agreements, IP assignment, privacy, and when to call a lawyer.
AI
AI for Founders
How to use AI as a co-founder, not a curiosity. Workflows, prompts, the AI stack, and the risks every operator needs to know.
Small Business
Running a Small Business
A practical guide for small business owners — not VC-backed startups. Cash flow, local lead generation, hiring, operations.
Idea
Startup Ideas
Where founders actually find startup ideas, the five filters that separate signal from noise, and what to do when you have too many or too few.
Validation
Customer Discovery
Run customer discovery interviews that produce signal, not validation theatre. The 5-question framework, how many to run, and how to spot fake demand.
Product
MVP (Minimum Viable Product)
How to scope and ship an MVP that learns instead of impressing. Concierge vs Wizard-of-Oz vs feature MVP, the 'leave out' principle, and a 2-6 week build plan.
Launch
Startup Launch
How to launch a startup without faceplanting. The soft-launch first principle, when Product Hunt actually helps, the 14-day pre-launch checklist, and what to measure in week 1.
Growth
Startup Growth
Real startup growth — growth loops, why most channels don't work for your business, and how to find the 1-2 that do. Without the growth-hack mythology.
Operations
Startup Operations
Operations for startups under 30 people: weekly review, monthly close, quarterly planning, and the minimum-viable process set that scales without strangling speed.
Hiring
Startup Hiring
Practical startup hiring: first 5 hires by stage, outcomes-based scorecards, contractor vs FT decision, and what NOT to outsource early.
Marketing
Startup Marketing
Pragmatic startup marketing — sharpening positioning, defining ICP, content vs ads at pre-PMF, and how to run the first marketing function with one person.
Sales
Startup Sales
Founder-led sales done well — qualification, demo discipline, contract anatomy, and the signals that tell you it's time to hire the first AE.
Product
Product-Market Fit
What product-market fit actually feels like, the four signals that prove it, the 40% test, and what changes after — without the cargo-cult mythology.
Scaling
Scaling a Business
What actually breaks as you scale — org, cash, customer types, hiring profile. The honest version, not the LinkedIn one.
Exit
Selling a Business
Honest exit options for founders — acquihire vs strategic vs PE vs secondary, what buyers actually pay for, and the 18-month preparation horizon that pays back.
By business model
Business Model
Building a SaaS Business
Practical guide to building a SaaS business as a solo or small-team founder — niches, pricing, distribution, retention.
Business Model
Building an Agency
Agency business model fundamentals — pricing, positioning, scaling beyond hours-for-money, productisation.
Business Model
Building an Ecommerce Business
Practical ecommerce playbook — product selection, margin math, first sales channel, retention.
Business Model
Building a Micro-SaaS
Micro-SaaS playbook — narrow ICP, low ops, recurring revenue, ideal for solo founders.
Business Model
Solopreneur Business
Build a profitable one-person business — productised services, digital products, micro-SaaS, audience businesses.
25 hubs published. More launching as we research.